10th June 2024

Derby TS flags pricing errors

The price is not always right, Derby Trading Standards found in a recent fair pricing initiative.

By JTS Staff
Journal of Trading Standards' in-house team
At a time where prices are high, it’s important that people are getting a fair deal on essential goods

Derby City Council Trading Standards Officers have been looking after consumers’ pockets by inspecting pricing practices in local grocery shops as part of a Cost of Living retail project.

The team visited 47 premises and examined more than 5,000 products to ensure the correct price was displayed on household essentials such as food, toiletries and cleaning products. They found 218 non-compliant prices, eight misleading offers and 30 incorrect prices.

A spokesperson for Derby City Council said: “Our duty to protect consumers in Derby also stretches to their wallets. At a time where prices are high, it’s important that people are getting a fair deal on essential goods and are not being overcharged for them.

“These recent inspections may have only identified a few discrepancies at some stores but these can add up for consumers, especially during a cost of living crisis. We will continue to monitor pricing practices around the city and take action where necessary.”

The initiative follows a call from the Competition and Markets Authority (CMA) for retailers to prioritise accurate pricing after finding inaccuracies in some stores, with 14.4% of symbol convenience stores being found to display goods with incorrect prices.

The CMA’s concerns were backed up by CTSI, whose Chief Executive John Herriman said: “Transparency in pricing is a core issue for Trading Standards. The findings released by the CMA are vital to assess compliance in relation to price marking in England and Wales.

“This is an area that really affects consumers, especially during the cost-of-living crisis, and we need to make sure that businesses are displaying and charging the correct prices, giving the consumer the right information to make informed purchasing decisions.”

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