Consumer Scotland has launched an investigation into the domestic energy-efficiency market to identify areas where consumers may be vulnerable to misleading or unfair practices.
The review by the statutory body for Scottish consumers comes as the Scottish Government announces legislation to convert around 2.4 million homes to cleaner heating systems by the end of 2045.
As part of its review, Consumer Scotland has issued a call for information across the sector to gather evidence on existing practices. It will then make recommendations intended to bolster consumer protections and improve consumer confidence in the push towards Net Zero.
Consumer Scotland will assess whether consumers have access to high quality and accessible sources of advice and information on domestic energy-efficiency; strong consumer protections; fair and affordable consumer incentives; and competitive and clear product choices.
Chief Executive of Consumer Scotland, Sam Ghibaldan, said: “The transition to clean heating and decarbonised, energy-efficient homes will result in major benefits for consumers.
“While many early adopters of low carbon and energy-efficiency technology have had positive experiences, there are reports the sector doesn’t always enjoy optimal consumer confidence. That includes evidence of low consumer awareness, misleading claims, rogue traders and scams.
“Strong consumer demand for green technologies will be key to achieving Scotland’s net zero targets and that requires consumer confidence and incentives. As the pace of adoption increases consumers need to be protected and supported throughout the process.
“We are keen to hear the views of organisations and individuals from across the sector and beyond to help us fully understand the strengths and weaknesses of the current market.”
CTSI has previously expressed concerns about levels of consumer confidence in the domestic energy-efficiency sector, citing widespread confusion about the technologies and incentives available, and the need for robust vetting and certification of businesses carrying out energy-efficiency installations.
CTSI’s UK-wide polling found that 41% of consumers are unaware of funding schemes and incentives and how to apply for them, while around one fifth (18%) are being deterred because they are unfamiliar with the technology involved or don’t know where to find a reliable installer.
Chief Officer at Trading Standards Scotland, Fiona Richardson, welcomed the launch of Consumer Scotland’s investigation. She said: “Although the transition to decarbonised and energy-efficient homes promises significant benefits for consumers in Scotland, our enforcement actions, advice, and campaigns have continued to focus on combating scams, product mis-selling, and rogue trading in the sector.
“In order to fulfil these targets in the years ahead, we must ensure that consumers are empowered to make safe and informed choices.
“We look forward to working with Consumer Scotland to seek positive outcomes for consumers in this vital market.”
As part of the investigation, Consumer Scotland is calling for information from stakeholders across the sector. The call for information will remain open until 30 September. Further information is available here.
