The director of a property maintenance company has admitted misusing accreditation logos to promote his business following an investigation and prosecution by Anglesey Trading Standards.
Kris Elize, sole director of Precision Property Maintenance Ltd, of Menai Bridge, came to the attention of Anglesey Trading Standards in January 2023 when the team received a complaint that his business was displaying the National Inspection Council for Electrical Installation Contracting (NICEIC) and Federation of Master Builders (FMB) logos on its social media sites and company vehicle. Elize was not authorised to do so, having never been a member of either organisation.
He also incorrectly claimed to belong to the Part P competent persons scheme for electrical installers.
Anglesey Trading Standards’ prosecution highlighted that the unauthorised use of accreditation logos and false claims could mislead consumers and result in an unfair competitive advantage over other businesses.
Elize pleaded guilty to four charges of unfair trading under the Consumer Protection From Unfair Trading Regulations 2008 and the Business Protection from Misleading Marketing Regulations 2008.
At a sentencing hearing on 13 December 2023, the court heard of mitigating circumstances of a personal nature; however the bench ordered that Elize should pay a total of £2,388.36 in fines, compensation, costs and victim surcharges.
In welcoming the decision, Anglesey Trading Standards commented: “The misuse of association logos will not be tolerated and those using them without permission will be brought before the courts; not only does it mislead the public but damages the reputation of legitimate accredited traders.”