18th June 2019

Cold Calling Control Zone launched

An anti-cold calling initiative has been set up in Keighley to empower residents in the area in the fight against doorstep rogue traders.


By JTS Staff
Journal of Trading Standards' in-house team
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West Yorkshire Trading Standards Service has launched a Cold Calling Control Zone in Keighley which has been funded by the Keighley Area Committee.

Officers were on hand to engage with the residents and distribute stickers and leaflets. Signs have also been erected at the entrances to the streets.

In recent years, through the help of West Yorkshire Trading Standards and partner organisations such as the Neighbourhood Policing Teams, Neighbourhood Watch, Area Committees and Local Housing Associations, Cold Calling Control Zones have been funded in areas where residents have suffered at the hands of rogue traders, doorstep criminals and pushy sales people.

The main aim of the zones is to prevent incidents of doorstep crime, raise awareness of the activities of rogue traders who target vulnerable people, and give residents the confidence to say no to uninvited callers as a community, therefore, reducing levels and fear of crime in the allocated areas.

David Lodge, Head of West Yorkshire Trading Standards, said: “Protecting the safety of the communities of West Yorkshire is important, and that’s why this Cold Calling Control Zone is being introduced. By working with residents, and our partners to enforce this zone we can ensure that cold callers get the message that they are not welcome.”