21st July 2022

New Commonwealth Games rules

Warwickshire Trading Standards has urged local businesses to be aware of temporary regulations.

By JTS Staff
Journal of Trading Standards' in-house team

Businesses in and around Warwickshire which may be affected by temporary trading restrictions during the Commonwealth Games are being urged to check to ensure that they do not fall foul of the law.

During the event, which runs from 28 July to 8 August, temporary advertising and trading rules mean that it will be an offence to promote a product, service, or business to members of the public in the vicinity of certain Games locations at certain times. This includes poster advertisements and the handing out of flyers or promotional giveaways, and may affect some businesses located in Warwick District and Nuneaton and Bedworth Borough.

The regulations do not apply to adverts displayed inside buildings or on enclosed land or to ‘business as usual’ advertising.

The Birmingham Commonwealth Games Act 2020 already prohibits unauthorised businesses from associating themselves with the Games, for example by selling T-shirts and other memorabilia or food items carrying wording that suggests an association with the Games.

The Act also temporarily restricts unauthorised advertising and trading in and around Game locations, including St. Nicholas Park in Warwick, Victoria Park in Leamington Spa, the Coventry Stadium and Arena and along the Cycle Road Race course.

Warwickshire Trading Standards Officers will be available throughout the Games to provide help and advice and assist businesses in complying with these temporary regulations.

Cllr Andy Crump, Warwickshire County Council Portfolio Holder for Community Safety and Fire and Rescue, said: “These measures are necessary to protect the sponsors whose financial contributions are helping to pay for the Commonwealth Games and reduce public costs. Our Trading Standards service are happy to provide informal advice to businesses around what this might mean for them.”

Further guidance about the Advertising and Trading Measures under Birmingham Commonwealth Games Act is available here.

Leave a comment

Your email address will not be published. Required fields are marked *